Chris Whalen

Coeur d'Alene, ID

UX Designer @ crooz.media

brand identity, branding, content writing, email, marketing, prototype, ui, ux, web design

Historik - Hidden History Feature — If you've traveled to Coeur d'Alene, Idaho, you've driven or walked by 3rd and Sherman in downtown. A feature of Historik is something called Hidden History where you can stand in history. Here's a picture of the 1359 Northern Pacific Locomotive headed North on 3rd toward the old Train Depot. You can consider it to be low-tech AR.
Historik - Location Selection and View — Here's an inside look into the Historik mobile app experience. A user can tap a historical point to get a quick view. If the user is interested in learning more they can click "view" or swipe up to see more images, get a description, have the information played to them audibly and get directions to that location if they want to see it for themselves. #behistorik #historikapp #historyrediscovere...
Historik Color Exploration — So I'm looking for some feedback. These two color options target a very different audience. Which do you feel resonates if we're trying to reach a younger crowd but still not alienate an older audience. YELLOW/GRAY or RED/BLUE/GRAY
Historik App - WIP Dark or Light — Alright community. I'm looking to get some feedback from everyone on what would display best? A Dark or Light layout? The dark plays well to the consistent black and white images that will be displayed throughout the app, yet the light version is clean and simple. What do you think?
LASIK Creative Collection — So, instead of uploading a million different email creative sets, I figured I'd just get it all in on one post. Here is the highlight set. In the attached you'll see how some of the creatives were optimized for desktop and mobile. THE MARKETING GOAL: Over the years of working on this campaign, the goal was to create empathy for people with glasses, like me. It was to help people get a glimpse ...
2019 LASIK Email Creative Set — Here's something a bit different. I have been fortunate to have LASIK Vision Institute as a client of mine for years. Here's a collection of email creatives I've built in the past few months. Hope you enjoy.
Historik Custom Logotype — Here is a breakdown of the custom font created for the Historik logo. Hope you enjoy.
Historik Mark Exploration — Working on my passion project. My goal is to embed history into the design of the logotype while keeping with a modern flare. The logotype is in intended to be embedded with the app icon so it can be trademarked. If you are feeling generous I'd love feedback on: 1) How to embed the 13 stars from the Colonial flag into the logotype without cluttering up the design. 2) What should represent the ...
Historik Identity & App Icon — A passion project of mine for some time now has been to develop an immersive history app that uses LBS and GPS to put people IN history instead of near it. Several apps have tried and they have failed. Historik is the start of that dream. More to come.
Rustic / Modern Ad - Aspen Homes — A long standing client of mine builds superior homes within our region. They have positioned their brand around rustic Northwest Craftsman homes. In past few years they have started branching out into rustic modern homes. This ad was designed to show the contrast between these two styles for prospecting clients looking to build a home with their own style. Smash that "L" before you leave. Tha...
Vintage American Pride Sticker - Vertical Layout — A vertical design concept of the sticker design that the client didn't end up going with but worth the share. Reminds me of vertical flags draped down.
Vintage American Pride Bottle — Here's a look at the bottle design chosen to tout some American Pride for a company founded in Idaho. Staying with the vintage theme throughout was key.
Vintage American Pride Sticker — An awesome client of mine wanted to find a way to show their pride for America while sticking to a vintage and timeless touch. This sticker was designed using vector textured and layered until the right blend of distress was used. The colors are subdued and desaturated to stick with the same theme. Hope you enjoy. #stickermule #usa Hit the "L" to show some love!
Executive Company Business Cards — Here are the final executive business cards. They are a pure black card with a black edge. There is a silk matte finish to the 19pt card and spot UV gloss on the logo and team member's name. The weight and finish create a visceral experience for the recipient. Another opportunity to impact brand experience.
Development Site Signs — Here is something a little different I had the chance to work on for a long-standing client of mine here in North Idaho. The goal of these site signs was to create separate signs that supported two different styles of homes, while still keeping consistency between them both. The title font, color fill, and custom sign shape were the three elements I chose to use to differentiate the two. Hope y...
Business Card Exploration — Initially, I had posted this and deleted it the same day because I was worried about it not being "polished" or having enough likes to it. I quickly reminded myself that the process of design is just that, a process. It won't always be perfect when you're working through it. So, I've posted this back on here, with excitement to share where we landed with the design as my team and I worked throu...
Continuous Composites Website v2 - Tech Mobile Wireframing — Here's a look at the wireframing for the mobile layout of the technology page on the upcoming Continuous Composites web 2.0 rollout. On mobile, I wanted to take advantage of gestures that are capable with websites to limit breaking points where tables don't work so well. For the Benefits section, changed the layout to a swiping list of benefits instead of a traditional table layout like on the ...
Continuous Composites Website v2 - Technology Wireframing — Here's a look at the technology page for the 2.0 rollout. This is probably the funnest page due to its complexity between desktop and mobile layouts (mobile screens to come next). The hero is a sketch I did as a placeholder to eventually show a 3d model of our technology printing something currently not possible without expensive capital equipment. Out of this page, offset layouts stress me out...
Continuous Composites Website v2 - About Wireframing — Here's a look at the wireframing of the about page for the Continuous Composites v2.0 website. The idea for the entire site was to do a hard left edge on the entire site and limit as much center aligned elements as possible. I really wanted the about page to focus on our culture, where we came from, and why we do it in North Idaho. Included is a snippet of what the page would look like on mobi...
Continuous Composites Website v2 - Home Wireframing — Here's a look at the blocking of v2.0 of our Continuous Composites website. I've been trying to focus on how to create a clean flowing website with a nice typography collection that complimented strong titles and clean body copy. A few fun additions were playing with a grid layout and floating elements. and the gallery slider below the news section.
CF3D Company Culture Coaster — Here's my rebound for some company swag for our team at Continuous Composites! Check out how we are changing the Future of Manufacturing with our tech at http://cf3d.co
Robot Control Interface - Print Stats — Here's a look at the print status screen of the robot control interface where the operator can monitor environmental temperature and humidity, along with print feed, command panel and print controls.
Robot Control Interface - 3-Step On-boarding — Here's look at the streamlined on-boarding experience for robot operators. The goal is to get the core information completed as quick as possible to reduce friction on the user. Also fields and actions have to be large enough to engage with on an iPad.
Robot Control Interface - Print Dashboard — Here's a look at the dashboard for the control interface. Here a robot operator can track all prints, create a new print and see their print log where they can take further action. Everything from a touch screen interface that allows the operator to make quick actions with ease.

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